BakeSmart launches website service to help bakeries turn online searches into orders
The initiative aims to address a growing challenge facing independent and regional bakeries: attracting customers through digital channels and turning website visitors into paying customers.
USA – BakeSmart, the software company built specifically for bakeries, has announced the launch of BakeSmart Websites, a new website service designed to help independent bakeries improve their online presence, show up in local search, and turn more customer searches into orders.
The offering combines fast, Google‑friendly site builds with integrated e‑commerce and the company’s bakery operations platform, so online orders flow directly into the bakery’s order management and production schedule.
BakeSmart Websites was created for bakery owners who know they need a stronger website but do not have the time, technical knowledge, or marketing support to build and maintain one themselves.
“Every day, customers are searching online for birthday cakes, pastries, bread, cookies, and local bakeries near them,” said Mike Clements, Chief Executive Officer at BakeSmart.
“If your bakery does not show up clearly and professionally, those customers may never find you. BakeSmart Websites gives bakeries a simple way to have a fast, professional, SEO-ready website without having to figure it all out on their own.”
Unlike generic website builders, BakeSmart Websites is built specifically for bakeries.
Each site is designed to help customers quickly understand what the bakery offers, find important information, and take action, whether that means placing an online order, submitting an inquiry, or visiting the bakery in person.
The service includes website content, local SEO setup, mobile-first design, domain configuration, accessibility best practices, hosting, security, backups, updates, and ongoing support.
Bakeries provide their basic information, logo, photos, and brand details, and the BakeSmart team handles the build.
BakeSmart Websites are built to load quickly, work well on mobile devices, and support strong Google visibility through technical SEO tools such as structured data, optimized images, page titles, headings, and meta descriptions.
The launch builds on a year of rapid product expansion at BakeSmart.
The company previously rolled out its Order Inquiries feature, designed to address the significant administrative burden associated with selling custom cakes and other bespoke products, streamlining the entire workflow from customer inquiry through to a confirmed order within the BakeSmart platform.
Together, the two tools position BakeSmart as a comprehensive digital growth partner for independent bakeries navigating an increasingly competitive and online-driven marketplace.
BakeSmart has been a pioneer in bakery management solutions for 20 years, specializing in software for retail bakeries, and its cloud-based platform is designed to streamline operations, reduce costs, and manage everything from custom cake orders to daily production.
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