Siete Foods expands gluten-free tortilla portfolio with two innovative launches
These additions represent a strategic move by the brand to bridge the gap between traditional agricultural roots and modern, functional food trends, ensuring that everyone has a seat at the table regardless of dietary restrictions.
USA – Siete Foods, the Austin-based Mexican-American food brand and subsidiary of PepsiCo, Inc., has unveiled two new tortilla varieties, deepening its commitment to inclusive, heritage-inspired foods for modern consumers.
The company announced the launch of Siete Maíz Organic Yellow Corn Tortillas and Siete Sourdough Style Tortillas, further expanding the brand’s gluten-free tortilla portfolio.
Rooted in heritage and inspired by innovation, the new tortillas reflect Siete’s commitment to creating foods that honor tradition while meeting modern dietary needs.
Both varieties will be available at retailers nationwide, including Whole Foods Market, Target, and Sprouts, rolling out in late April.
Each of the two products brings a distinct character to the table.
The Maíz tortillas are made with olive oil and sea salt, which gives them an authentic corn flavour and a soft texture. They are also USDA organic, gluten-free, vegan, and non-GMO.
The Sourdough Style tortillas are flour-like tortillas crafted through modern fermentation, featuring a soft, pliable texture and mild sourdough-style tang, and are versatile for everyday or elevated meals. They are also gluten-free, vegan, and non-GMO.
The Maíz Organic Yellow Corn Tortillas are priced at US$4.99 per 12-pack, while the Sourdough Style Tortillas retail at US$6.99 per 10-pack.
With the introduction of its organic Maíz corn tortillas, Siete pays homage to the earliest form of tortillas, while the gluten-free Sourdough Style line celebrates the fluffy, flour-like texture, artisanal taste, and mild sourdough-style tang in the beloved traditional tortilla format.
Andrés Figueroa, vice president of innovation at Siete Foods, framed the launches as a natural expression of the brand’s core values.
“At Siete, we believe tortillas are a symbol of connection, culture, and gathering,” Figueroa said.
“From the earliest form of tortillas to new expressions inspired by today’s tastes and dietary needs, we are proud to continue expanding our gluten-free portfolio in ways that honor where we come from while serving the evolving needs of our community.”
As the fastest-growing Latin-focused food and beverage brand at scale, Siete continues to evolve the tortilla category with products that embrace everyone at the table.
Siete’s broader product lineup includes tortillas, tortilla chips, potato chips, puff snacks, cookies, taco shells, beans, seasonings, and sauces, available in more than 40,000 retailers across the country.
Siete Foods, also known as Garza Food Ventures LLC, was founded in 2014 to produce various grain-free and dairy-free Mexican American food products and became part of PepsiCo’s family of brands in January 2025 through a US$1.2 billion acquisition, a move that opened new doors for the brand to scale its mission and reach more consumers nationwide.
Additionally, Southwest Airlines has partnered with Siete Foods to bring Siete Mini Grain Free Mexican Wedding Cookies to Southwest flights.
The gluten-free, dairy-free snack option is made with almond flour, pecans, powdered sugar and cinnamon. Southwest added Siete Mexican Wedding Cookies to its in-flight snack options after extensive customer research and testing where customers sampled more than 200 snack options and selected the Siete cookies as their favorite.
Siete Mexican Wedding Cookies will be available for Extra Leg Room (ELR) customers on Southwest’s birthday (June 18). The cookie also will come in the airline’s first-ever co-branded snack packaging.
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