PepsiCo is taking a meaningful step to lower the prices of many of our most loved snacks by up to nearly 15%, including Lay’s, Doritos, Cheetos, and Tostitos.
The campaign leverages PepsiCo’s portfolio breadth to create playful, limited‑time offerings that aim to drive incremental sales and engagement among younger snack consumers who value novelty and shareable experiences.
The new facility introduces Cheetos in two pack sizes, five flavors, and two shapes, totaling 20 stock-keeping units (SKUs), and is expected to strengthen links with local maize suppliers.
Tostitos Mexican Street Corn flavored tortilla chips are crafted from whole corn masa with a smoky seasoning with no artificial flavors or preservatives and no colors from artificial sources.
The collaboration brings together Siemens’ Industrial AI expertise and comprehensive digital twin technology with NVIDIA’s AI and visualization expertise to set a new standard for the industry.