PepsiCo

The concept reimagines the classic Spanish tortilla (omelet) by incorporating Lay’s chips as a signature ingredient across menu items and offers the tortilla by the slice (pincho), sandwich, or whole tortilla, with customizable toppings such as Mallorquina (spicy sausage, brie, honey) and Marinera (anchovies and Lay’s).

The innovation marks Doritos’ entry into the rapidly growing protein snack category, reflecting consumer demand for functional foods that deliver both taste and sustenance.

Targeted crop systems include wheat, maize/corn, potato, soy, and coffee.

PepsiCo is taking a meaningful step to lower the prices of many of our most loved snacks by up to nearly 15%, including Lay’s, Doritos, Cheetos, and Tostitos.

The campaign leverages PepsiCo’s portfolio breadth to create playful, limited‑time offerings that aim to drive incremental sales and engagement among younger snack consumers who value novelty and shareable experiences.