PepsiCo

By integrating these systems, the company hopes to reduce redundancies, optimize logistics, and improve service levels for retailers and consumers alike.

The bun was developed with consumer preferences in mind, focusing on flavor, texture, and nutritional value.

The announcement arrives as PepsiCo faces investor scrutiny, particularly from activist shareholder Elliott Investment Management, which holds a roughly US$4 billion stake.

This launch arrives as PepsiCo intensifies its focus on premiumization in emerging markets, with kettle-cooked chips globally prized for their homestyle appeal and use of select ingredients.

The launch is part of PepsiCo India’s strategy to expand its portfolio with differentiated, super-premium snack options that meet growing demand for artisanal and globally inspired flavors in the Indian market.