PepsiCo

STEP up for Ag is designed to empower farmer-facing support organizations with the tools, training, and funding needed to help farmers adopt regenerative methods.

The product aims to blend traditional nutrition with contemporary taste, offering consumers a flavorful yet health-conscious alternative to conventional snacks.

Each brand is leveraging seasonal storytelling, bold packaging, and flavor-forward formats to drive engagement and shelf appeal.

Regional brands like Balaji are gaining ground, especially in western and central India, where their deep distribution networks and localized flavors resonate strongly with consumers.

Each pack includes a QR code that links to a short film, envisioned as a heartfelt message from Mother Earth to her nurturers.