PepsiCo

The debut of the Lay’s Potato Restaurant in Shanghai goes beyond celebrating the intrinsic value of the ingredient; it redefines the entire experience around the “farm-to-table” concept.

The new product line offers a significant nutritional boost to the brand’s classic rice crisp format, delivering 6 grams of protein and 9 grams of whole grains per serving.

The concept reimagines the classic Spanish tortilla (omelet) by incorporating Lay’s chips as a signature ingredient across menu items and offers the tortilla by the slice (pincho), sandwich, or whole tortilla, with customizable toppings such as Mallorquina (spicy sausage, brie, honey) and Marinera (anchovies and Lay’s).

The innovation marks Doritos’ entry into the rapidly growing protein snack category, reflecting consumer demand for functional foods that deliver both taste and sustenance.

Targeted crop systems include wheat, maize/corn, potato, soy, and coffee.