PepsiCo India unveils ‘no artificial flavours or colours’ labels across snack portfolio
The move is part of a broader industry shift toward greater ingredient disclosure as health-conscious consumers increasingly scrutinize packaged foods.
INDIA – PepsiCo India is set to update packaging across its snack portfolio to prominently display a “No Artificial Flavours or Colours” label on key brands such as Lay’s, Kurkure, and Doritos.
The move is aimed at strengthening ingredient transparency and helping consumers make more informed choices at the point of purchase, as demand for clearer food labelling continues to rise in India’s packaged foods market.
PepsiCo India’s food portfolio has been built on a science-led approach to product design, ingredient selection, and quality standards.
Updated packaging across the foods portfolio now clearly highlights “No Artificial Flavours or Colours”, enabling consumers to make more informed choices at the point of purchase, without any change to the recipes, taste, or quality they are familiar with.
This comes at a time when shoppers are increasingly reading labels and seeking clarity around what goes into the products they consume.
In this context, PepsiCo’s move is less about changing the product and more about increasing visibility for what has always defined it.
Saakshi Verma Menon, Chief Marketing Officer for Foods at PepsiCo India, said: “With consumer-centricity at the heart of everything we do, we have prioritized making informed, responsible choices grounded in science and innovation as we evolve our foods portfolio. What we’re doing now is bringing our ingredient story to the forefront, making it easier for consumers to recognize and trust what’s already inside the products they love. In many ways, this also reflects a broader shift in how brands are communicating today, where transparency is not just claimed, but made visible and easy to understand.”
The updated packaging will be rolled out across retail and e-commerce channels in phases over the coming months as part of PepsiCo’s India strategy.
The announcement comes amid a broader wave of investment in the country.
Earlier this month, PepsiCo announced plans to invest up to Rs 5,700 crore (US$595.22M) in India by 2030, with a significant portion expected to be allocated to expanding manufacturing capacity for its food business.
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