The commitment underscores Mars Canada’s long-term confidence in the province as a strategic hub for its North American operations.
By automating one of the most time-consuming steps in decorated cookie production, Freddie helps bakeries, cottage food producers, and commercial operations increase output, reduce labour demands, and improve consistency.
The announcement marks a significant step forward in the company’s broader mission to transform sustainable baking nationwide.
Despite significant headwinds from divestitures and strategic reinvestments, General Mills reaffirmed its full-year fiscal 2026 outlook, signaling confidence in a volume-driven recovery in the final quarter.
Rise Baking Company will significantly expand its existing facility in Pleasant View, Utah, while simultaneously preparing to shutter its production plant in Kent, Washington, later this year.