The purchase adds Arbor’s scale and category depth through Furlani’s established brands and private label capabilities, while preserving the company’s operational leadership and existing management team.
The launch features Protein Soft Pretzels and Mini Soft Protein Pretzels, delivering 7 to 10 grams of plant-based protein per serving while retaining the brand’s signature soft texture and robust flavor, available nationwide starting March 1, 2026.
The appointments include David Roach as the newly created Chief DSD Operations Officer and Dan Scott as Senior Vice President, Cake.
The new category reimagines much-loved Indian snacks by replacing refined flour and conventional bases with a blend of rice flour and millets, making them more approachable for mainstream consumption.
The group posted a 4.6% increase versus the prior year, driven by innovation across its confectionery and breakfast categories and by geographic expansion following strategic deals.