UK

This marks a significant expansion for the brand, which is recognized for its dedication to clean-label baking and traditional fermentation techniques.

The product retains its versatility, suitable for enjoying cold with tea or warmed up as a comforting pudding-style dessert.

The launch coincides with PepsiCo’s broader initiatives to reformulate popular snack lines to remove artificial colors and flavors by the end of 2025

The move comes as the company grapples with rising labour costs and subdued consumer demand, prompting a strategic pivot to capital optimization.

This strategic increase in sales personnel is part of Cybake’s broader U.S. growth initiative.