McCain expands air fryer lineup with two new additions
McCain’s air fryer range has experienced significant growth since its introduction, driven by the increasing popularity of air fryers in households worldwide.
UK – McCain Foods has added two new products to its fast-growing air fryer range: Hash Brown Bites and Crispy Dippers, responding to the surging consumer demand for convenient, crispy, and healthier home-cooked snacks.
The launch reinforces McCain’s commitment to innovation in frozen foods tailored for modern kitchen appliances.
The new additions are designed specifically for air fryer use, offering golden crispiness with minimal oil and faster cooking times.
Hash Brown Bites are bite-sized, seasoned potato snacks ideal for breakfast or snacking, while Crispy Dippers feature elongated potato shapes perfect for dipping into sauces, making them a hit for sharing occasions and family meals.
McCain’s air fryer range has experienced significant growth since its introduction, driven by the increasing popularity of air fryers in households worldwide.
According to market analysts, air fryer ownership has more than doubled in the past three years, prompting frozen food brands to adapt their offerings for this appliance.
McCain’s strategy taps into this trend by optimizing texture, taste, and cooking time for air fryer users.
The Air Fryer Hash Brown Bites and Crispy Dippers are available for retail at an RRP of around £2.69 (US$3.63) per 600g bag, sold at major UK retailers such as Tesco, Asda, and Morrisons.
These join the existing McCain Air Fryer French Fries and Deep Ridge Crinkle Chips, which retail for about £3.20 (US$4.32) per pack.
The launch is backed by a digital-first marketing campaign, including recipe ideas, influencer partnerships, and in-store promotions.
McCain is also leveraging QR codes on packaging to guide consumers to air fryer tips and serving suggestions, enhancing the user experience.
Retailers across North America and Europe have begun stocking the new products, with rollout expected in other regions by early 2026.
Early feedback from consumers highlights the versatility of the new items, Hash Brown Bites as a breakfast side or party snack, and Crispy Dippers as a fun alternative to traditional fries.
As frozen food brands compete for relevance in the health-conscious, convenience-driven market, McCain’s expansion into air fryer-specific products positions it as a category leader.
The company plans to continue innovating with more air fryer-friendly formats in the coming year, including vegetable-based options and global flavor profiles.
McCain continues to position itself as a leader in potato snacks innovation by offering tasty, texturally appealing products that meet modern cooking trends and consumer preferences for quick, shareable, and satisfying foods.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
