A key component of the strategy is targeted investment in assets expected to deliver measurable volume and margin gains.
The move is aimed at strengthening its production network and driving operational excellence across the region.
The company’s strategic appointments signal ongoing efforts to maintain competitive advantage and support growth in an increasingly dynamic food industry landscape.
The marketing blitz will feature high-profile advertising spots during the Super Bowl, immersive fan experiences, and global promotions tied to the World Cup.
The Burleson plant will significantly strengthen the company’s supply chain, enabling faster distribution and improved product consistency across its cafés.