The marketing blitz will feature high-profile advertising spots during the Super Bowl, immersive fan experiences, and global promotions tied to the World Cup.
The Burleson plant will significantly strengthen the company’s supply chain, enabling faster distribution and improved product consistency across its cafés.
The venture will be majority-owned by Alltech and overseen by a board with
equal representation from both partners.
The partnership reflects a shared commitment to sustainability, clean-label innovation, and supporting the shift toward more natural and functional ingredients.
His elevation to the North America presidency signals Puratos’ intent to accelerate sustainable development and innovation across the region.