Hain Celestial sells North American snacks business to Snackruptors for US$115M
Hain Celestial divests its North American snacks unit to Snackruptors for US$115 million as part of a strategy to reduce debt and refocus on core food and beverage categories.
USA – Hain Celestial Group has completed the sale of its North American snacks business to Snackruptors Inc in a transaction valued at US$115 million, marking a key step in the company’s efforts to streamline its portfolio and strengthen its financial position.
The global health and wellness company announced plans to divest the business less than a month ago. According to the company, proceeds from the transaction will be used primarily to reduce debt and improve its leverage profile.
Once a significant contributor to the company’s operations, the snacks segment has faced increasing challenges in recent years. These include changing consumer preferences toward healthier food choices and rising competition from other consumer packaged goods companies.
In fiscal year 2025, the North American snacks portfolio accounted for approximately 22% of Hain Celestial Group’s total net sales of US$1.6 billion.
Company representatives said the divestiture represents an important step in reshaping the business as it focuses on higher-margin categories with stronger long-term growth potential.
With a simplified portfolio and improved balance sheet, the company plans to concentrate investments in key North American categories including tea, yogurt, baby and kids foods, and meal preparation products.
Going forward, the company’s global brand portfolio will include Celestial Seasonings teas, The Greek Gods yogurt, Earth’s Best Organic and Ella’s Kitchen baby and kids foods, Joya and Natumi plant-based beverages, Hartley’s jelly, as well as Cully & Sully, Yorkshire Provender and New Covent Garden soups.
The divestiture follows leadership changes at the company. In 2025, Alison Lewis was appointed permanently as Chief Executive Officer after initially serving as interim CEO following the departure of Wendy Davidson.
Since assuming the role, Lewis has focused on accelerating the company’s ongoing turnaround strategy.
As part of its multiyear transformation effort launched in 2023, the company has already divested several non-core assets.
At the same time, the company appointed Steve Pear as the new President of North America.
In September 2024, the company sold its ParmCrisps snack brand to Our Home. It also divested the Thinsters cookie business to J&J Snack Foods Corp.. Financial terms for those transactions were not disclosed.
The company has also said it is exploring a possible sale of its personal care division as it continues to focus more strongly on food and beverage operations.
For the quarter ending December 31, 2025, Hain Celestial Group reported net sales of US$384 million, representing a 7% decline compared with the same period a year earlier.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
