The entity will provide commodities-focused brokerage and execution services, combining strong market knowledge and experience, access to major global exchanges and dedicated client support to help clients manage risk.
The EU average yield is put at 2.24 tonnes per hectare, about 15% below the five-year average, forcing Europe to depend even more heavily on international imports.
The collaboration also supports PepsiCo’s broader ambition to implement regenerative, restorative, or protective practices across 10 million acres globally by 2030, and to reduce Scope 3 forest, land, and agriculture greenhouse gas emissions by 30% against a 2022 baseline by 2030.
The landmark deal marks a significant step in cross-industry collaboration to drive clean energy adoption across the European supply chain.
Higher fertilizer prices linked to the Middle East conflict are forcing European farmers to rethink crop choices and cut fertilizer use.