Pip & Nut enters protein bar snacking with first-ever launch
Each Pip & Nut Protein Bar contains 10 grams of nut-sourced plant-based protein, which is double the protein content found in the brand’s existing Stuffed Oat Bars.
UK – London-based nut butter brand Pip & Nut has officially entered the functional snacking category with the launch of its first-ever protein bars, marking a major expansion beyond its spreads.
Known for its natural ingredients and playful branding, Pip & Nut is now tapping into the booming demand for high-protein, on-the-go snacks with a trio of nut butter-infused bars.
They are offered in three appealing flavors designed to satisfy different palates: Peanut Butter, Caramel Almond, and Dark Chocolate Peanut.
These flavors integrate whole food ingredients like roasted peanuts and almonds, seeds, and crunchy textures to create a wholesome and satisfying snack experience.
Each Pip & Nut Protein Bar contains 10 grams of nut-sourced plant-based protein, which is double the protein content found in the brand’s existing Stuffed Oat Bars.
The bars feature a delicious combination of crispy pieces, roasted nuts, and a decadent nut butter caramel topping.
Pip & Nut founder and CEO Pippa Murray expressed excitement about the new product range, emphasizing the brand’s commitment to changing the standards for protein bars.
The bars are palm oil-free, aligning with growing consumer preferences for sustainable and ethically sourced products.
The brand’s expertise in nut butters shines through in these Protein Bars, leveraging single-origin Argentinian peanuts and Californian almonds renowned for their quality and naturally sweet flavor.
This dedication to premium, recognizable ingredients is central to Pip & Nut’s positioning in the health snack sector.
Pip & Nut Protein Bars are priced at £1.95 (US$2.63) individually and £3.95 (US$5.33) for multipacks of three.
They are currently available on Amazon and Ocado, with plans to sell through the brand’s website starting September 24.
The brand’s previous success with its Stuffed Oat Bars has demonstrated its ability to innovate within the snacking category, and the introduction of protein bars is expected to solidify its position further in the competitive protein snack segment.
The UK protein bar market is projected to exceed £100 million (US$134.85M) by 2026, driven by consumer interest in functional foods and clean-label ingredients.
With the protein bars, Pip & Nut aims to build a broader portfolio that aligns with its values of taste, transparency, and sustainability.
As Pip & Nut steps into the competitive world of protein snacks, its loyal fanbase and strong retail presence may give it the edge to carve out a niche in the crowded market.
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