Quaker launches new clean-label breakfast range
Each 246g pack contains eight sachets, priced at £3.75 (US$5.06), making it both convenient and accessible for busy mornings.
UK – PepsiCo-owned UK breakfast brand Quaker has launched a new breakfast innovation: Quaker Oats & Fruits & Nothing Else, a new clean-label range that blends heritage with health.
The product offers a wholesome start to the day, featuring over 80% whole-grain oats, real fruit, and zero artificial ingredients; a bold move that speaks to modern consumer values and Quaker’s enduring legacy.
The launch tagline, “Not Just a Label. A Legacy.”, underscores the brand’s commitment to transparency and trust.
Each pack clearly lists its ingredients on the front, reflecting growing demand for honest food labelling.
According to NSF research, 76% of UK adults now read food labels before purchasing, with this figure rising to 82% among those aged 18 to 34.
Available in two vibrant flavors, Exotic Fruits (mango, pineapple, and coconut) and Summer Fruits (peach, raspberry, and strawberry), the new range is naturally sweetened with date powder, offering a nutritious alternative to sugar-laden cereals.
Each 246g pack contains eight sachets, priced at £3.75 (US$5.06), making it both convenient and accessible for busy mornings.
Josephine Taylor, UKI Marketing Director at Quaker, emphasized the brand’s mission: “We’ve made Quaker Oats & Fruit both delicious and nutritious, with clean and transparent ingredients, helping to give the nation better food choices so they can maximize their mornings with a healthy and satisfying breakfast.”
The launch taps into three major breakfast drivers: taste, convenience, and health.
It also aligns with Quaker’s broader strategy to expand its non-HFSS (high fat, salt, sugar) portfolio, catering to health-conscious consumers who seek minimally processed options without compromising flavour.
Retailers are expected to benefit from the product’s strong positioning in the growing clean-label segment, while Quaker continues to build on its reputation for innovation rooted in tradition.
The new range is well-positioned to drive category growth and deepen consumer loyalty, particularly among younger shoppers who prioritize ingredient transparency and integrity.
Quaker Oats & Fruit combines the brand’s heritage with modern consumer values by offering a wholesome, transparent, and delicious breakfast choice made from whole-grain oats and fruit alone, perfectly timed to meet evolving health and lifestyle demands.
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