UK

These new cookie mixes meet this need by providing a practical approach to lowering sugar while maximizing sales potential in a marketplace increasingly driven by health-conscious consumers.

This expansion follows successful initial trials conducted at three key Hovis bakeries, where AI-enabled reliability consultancy helped develop bespoke maintenance plans and data-driven enhancements that notably improved production reliability.

The new ownership structure prioritizes strategic growth, operational excellence, and preservation of the traditional values that have defined Cooplands for over 140 years.

The limited-edition flavours will be available across all major retail channels, including supermarkets and convenience stores.

Hovis’s new sourdough cobs are created using the brand’s signature starter dough, which is fermented for at least 24 hours to develop a thick, golden crust and rich flavor.