Dawn Foods unveils reduced Sugar cookie mixes
These new cookie mixes meet this need by providing a practical approach to lowering sugar while maximizing sales potential in a marketplace increasingly driven by health-conscious consumers.
UK/IRELAND – Dawn Foods UK and Ireland has introduced a new reduced-sugar cookie mix available in both plain and chocolate varieties, featuring 30% less sugar compared to similar products in its portfolio.
These mixes form part of the Dawn Balance line, which focuses on “Better-for-You” bakery solutions aimed at helping bakers cater to shifting consumer preferences toward healthier indulgences without sacrificing flavor or quality.
The mixes only require the addition of butter and water, making them simple and convenient to use for bakers of all skill levels.
Jacqui Passmore, Marketing Lead at Dawn Europe & AMEAP, emphasized that cookies remain one of the most versatile and profitable bakery categories, but today’s bakery businesses need innovative solutions that reflect the growing demand for reduced sugar products.
These new cookie mixes meet this need by providing a practical approach to lowering sugar while maximizing sales potential in a marketplace increasingly driven by health-conscious consumers.
The launch of these reduced-sugar cookie mixes builds on Dawn’s broader Balance portfolio, which already offers a range of products focused on reducing sugar, sodium, and fat content.
Since 2021, Dawn Foods has seen a 44.5% growth in its Better-for-You solutions, well advancing toward its target of 50% by 2025.
This demonstrates the company’s commitment to supporting bakers in creating bakery products that align with nutritional trends and consumer demands without compromising on taste or appearance.
Dawn’s comprehensive portfolio includes a wide range of bakery ingredients and mixes suitable for American style treats as well as traditional European recipes.
The company’s product range extends to vegan, gluten-free, and reduced sugar options, reflecting its dedication to diversity and inclusivity in meeting consumer dietary needs.
Dawn’s bakery ingredients are manufactured in BRC-certified, nut-free facilities, including its UK headquarters in Evesham, Worcestershire, ensuring quality and safety standards are met.
Dawn Foods’ launch of reduced-sugar cookie mixes offers bakers a valuable new option to craft healthier cookies that cater to evolving consumer health trends while maintaining indulgence and taste, reinforcing Dawn’s position as a leader in innovative bakery ingredient solutions in the UK and Ireland market.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
