Mary Macleod’s Shortbread expands into US amid unveiling new gluten-free packaging
The refreshed packaging aims to enhance the product’s premium positioning while appealing to the growing market for gluten-free baked goods.
USA – Mary Macleod’s Shortbread, the iconic Canadian super-premium shortbread bakery, is making a significant U.S. expansion with its products now available at Wegmans, one of the most respected grocery chains in the Northeastern United States.
This marks an important step for the woman-owned, family-run business in bringing its handcrafted indulgent cookies to a larger audience beyond Canada.
The move aligns with Wegmans’ reputation for curating premium, artisanal brands that appeal to discerning food lovers seeking quality and authenticity.
In tandem with the retail expansion, Mary Macleod’s Shortbread has introduced refreshed, elegant packaging for its Gluten-Free Shortbread line.
The gluten-free cookies now come in a sleek white peaked box designed to stand out on shelves while reflecting the brand’s commitment to premium, clean-label ingredients, all handcrafted in small batches using all-butter recipes with no artificial additives.
The refreshed packaging aims to enhance the product’s premium positioning while appealing to the growing market for gluten-free baked goods.
Looking forward, Mary Macleod’s Shortbread will showcase its collection at the ISM Sweets and Snacks trade show in Cologne, Germany, the largest global event of its kind. Participating as part of the Canada Pavilion, the company aims to use this platform to build further export opportunities and connect with international buyers.
The brand’s BRC certification, underscoring high food safety standards, supports its ambition to elevate its global footprint in the premium baked goods segment.
Founded in 1981 in Toronto, Mary Macleod’s Shortbread remains a second-generation, woman-owned business dedicated to crafting the world’s finest shortbread cookies.
Every batch is handmade with simple, premium ingredients continuing the legacy of its founder, Mary Macleod.
The brand’s expansion into the U.S. market and new packaging innovations reinforce its commitment to quality, authenticity, and accessible luxury in the highly competitive premium cookie category.
Mary Macleod’s Shortbread’s move into Wegmans combined with the introduction of refined gluten-free packaging and its international trade show participation represents a strategic growth phase aimed at increasing brand visibility and tapping into the expanding demand for premium, clean-label baked products in both domestic and global markets.
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