UK

The initiative is part of the company’s broader sustainability strategy and reflects its commitment to reducing environmental impact while supporting local energy resilience.

The new site features dedicated production lines and improved infrastructure to accommodate larger volumes and a more diverse product offering.

The bars are made from a blend of dried fruits and nuts, infused with African superfoods such as baobab, moringa, and hibiscus.

The acquisition comes amid rising demand for alternative bakery formats beyond traditional wrapped bread.

The new Lightly Salted Caramel flavor is available in two formats: Snack a Jacks Minis multipacks and a new 80g Grazing Bag.