PepsiCo’s Snack a Jacks brand revamps its product lineup
The new Lightly Salted Caramel flavor is available in two formats: Snack a Jacks Minis multipacks and a new 80g Grazing Bag.
UK – PepsiCo-owned rice cake brand Snack a Jacks has recently revamped its product lineup with the introduction of a new flavor, updated packaging, and a new format aimed at catering to evolving consumer preferences.
The revamp includes the launch of a new flavor, Lightly Salted Caramel, alongside redesigned packaging and expanded format options to boost shelf appeal and satisfy modern snacking habits.
The new Lightly Salted Caramel flavor joins the brand’s top-selling Caramel Jumbo variant and is available in two formats: Snack a Jacks Minis multipacks and a new 80g Grazing Bag, designed for convenient, on-the-go snacking.
This sweet addition is designed to appeal to consumers seeking a balance between indulgence and health, delivering just 88 calories per serving while maintaining the brand’s signature taste and texture.
The new 80g Grazing Bag format is also available in a Zingy Salt & Vinegar variant, expanding choice within this convenient snacking size.
The product refresh also includes a vibrant polka dot packaging redesign that reinforces Snack a Jacks’ playful identity and enhances visibility on store shelves.
The new look is intended to encourage impulse purchases and attract younger, health-conscious shoppers who value both flavor and nutritional transparency.
Cynthia Finke, marketing director of permissible brands at PepsiCo, emphasized the brand’s commitment to innovation: “Consumers are increasingly looking for snacks that meet their health goals without compromising on taste. With this revamp, Snack a Jacks continues to lead the rice cake segment by offering exciting new choices that deliver on both fronts.”
The refresh comes at a time when the rice cake category is experiencing renewed interest, driven by demand for low-calorie, gluten-free, and better-for-you snacks.
Snack a Jacks currently holds the top three bestselling SKUs in the segment, according to NielsenIQ data, and PepsiCo aims to build on that momentum with this latest launch.
By introducing new flavors, formats, and packaging, Snack a Jacks is positioning itself as a modern, versatile snacking brand that resonates with today’s consumers.
The revamp reflects broader trends in the food industry, where brands are reimagining legacy products to remain relevant in a competitive, health-focused market.
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