Maple Donuts has appointed Greg Somerville as Chief Executive Officer
His appointment is seen as a strategic move to accelerate Maple Donuts’ growth and expand its market presence.
USA – Maple Donuts, a leading U.S. producer of frozen bakery products, has named Greg Somerville as its new Chief Executive Officer as it enters a new phase of accelerated growth and market expansion.
The announcement comes just months after the company was acquired by Swander Pace Capital, a private equity firm focused on consumer products.
Somerville officially stepped into the role in October 2025, bringing decades of experience in food and consumer goods to the Pennsylvania-based manufacturer.
Somerville previously served as President and CEO of Savencia Cheese USA, a subsidiary of Paris-based Savencia Fromage & Dairy.
His career also includes executive roles at Land O’Lakes, Pillsbury (now part of General Mills), Purina Mills, and Unilever.
His appointment is seen as a strategic move to accelerate Maple Donuts’ growth and expand its market presence.
“Greg’s appointment represents a strategic milestone in Maple Donuts’ evolution,” said Tyler Matlock, Chairman of the Board at Maple Donuts.
“His proven track record of scaling consumer platforms, driving operational excellence, and building high-performing teams makes him the ideal leader to capitalize on the significant growth opportunities ahead.”
Founded in 1946 by the Burnside family, Maple Donuts has grown into one of the largest independent donut producers in the eastern United States, with a nationwide footprint.
The company specializes in frozen donuts for retail and foodservice channels, offering a wide range of flavors and formats.
Under Swander Pace Capital’s ownership, Maple Donuts is expected to pursue product innovation, operational upgrades, and strategic partnerships to enhance its competitiveness in the bakery sector.
Somerville’s leadership is expected to play a key role in executing this vision, especially as consumer preferences shift toward convenience, indulgence, and premium baked goods.
The transition also marks a broader trend of private equity investment in mid-sized food manufacturers, where operational improvements and brand development can unlock significant value.
With Somerville at the helm, Maple Donuts is well positioned to strengthen its position in the frozen bakery category and explore new growth avenues.
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