Aduna launches new Superfood Energy Bars
The bars are made from a blend of dried fruits and nuts, infused with African superfoods such as baobab, moringa, and hibiscus.
UK – Aduna, the Africa-inspired health food brand, has unveiled a new range of Superfood Energy Bars designed for health-conscious consumers seeking natural and nutritious snacking options.
These bars are crafted from dried fruits, nuts, and nutrient-rich African superfoods, emphasizing taste, texture, and nutrition equally.
The launch builds on Aduna’s mission to bring African superfoods into mainstream markets and responds to growing consumer and retailer demand for naturally healthy snacks with functional benefits.
The new Superfood Energy Bars are 100% natural and contain no added sugar, preservatives, additives, gluten, or dairy, making them suitable for a wide range of dietary needs.
The bars are made from a blend of dried fruits and nuts, infused with African superfoods such as baobab, moringa, and hibiscus.
These ingredients are known for their high nutritional value, offering a natural source of fiber, vitamins, and minerals that support energy release and overall wellness.
Each bar provides a source of fiber and at least two vitamins and minerals that support sustained energy release.
The range features both three revamped existing bars and three new flavors, offering a brownie-esque indulgent shape with eye-catching new packaging designed for strong shelf appeal.
Aduna’s new range includes revamped versions of its three existing bars, alongside three new flavours: Banana Boost with Baobab Superfruit, Berry Bite with Hibiscus Superflower, and Choc-Orange Burst with raw cacao.
The brand’s goal is to deliver a snack that balances taste, texture, and nutrition while celebrating the richness of African botanicals.
According to Aduna, the bars are designed to be both delicious and functional, appealing to health-conscious consumers looking for clean-label products.
The Superfood Energy Bars will be available nationwide at Holland & Barrett stores, expanding Aduna’s retail footprint and making its products more accessible to UK shoppers.
The launch is part of the brand’s broader mission to support small-scale producers in Africa by sourcing ingredients directly from local communities, thereby creating sustainable income opportunities and promoting ethical supply chains.
This new product launch solidifies Aduna’s position as a pioneer in the superfood bar market, continuing its growth trajectory while staying true to its roots of promoting African superfoods and supporting small-scale farmers through innovative, mainstream food products.
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