PepsiCo introduces festive crisp lineup with bold Gingerbread Doritos debut
The limited-edition flavours will be available across all major retail channels, including supermarkets and convenience stores.
UK – PepsiCo is bringing a sweet twist to the savoury aisle this holiday season with the launch of its limited-edition Christmas crisp range, headlined by the first-ever Doritos Gingerbread flavour.
Available from 6th October 2025, the festive lineup aims to spark curiosity and drive impulse purchases during the peak seasonal trading period.
The new Doritos Gingerbread crisps combine the brand’s signature crunch with the warming spice of gingerbread, offering a bold crossover between sweet and savoury snacking.
Packaged in 180g sharing bags priced at £2.50 (US$3.36), the flavour is designed to appeal to adventurous snackers and holiday hosts looking for something unexpected to serve at gatherings.
PepsiCo’s festive portfolio also includes two new Walkers multipack flavours: Emmental Cheese and Beef Wellington, both available in five-pack formats at £2.15(US$2.89).
These additions reflect traditional British holiday tastes, reimagined in crisp form.
Meanwhile, Sensations Honey Glazed Ham returns in 150g share bags, following strong seasonal demand in previous years.
Marketing Director Rob Pothier emphasized the brand’s goal to “reflect the joy and togetherness of Christmas” through flavour innovation.
“With bold new flavours like Doritos Gingerbread, Walkers Emmental Cheese and Walkers Beef Wellington, we’re tapping into consumer curiosity for special formats while supporting retailers in driving seasonal sales,” said Rob Pothier.
To amplify the launch, PepsiCo is rolling out festive pack designs across selected products in its Walkers, Doritos, Sensations, and Wotsits Giants ranges.
These seasonal re-skins aim to enhance shelf appeal and reinforce the celebratory spirit of the holidays.
The launch will be supported by shopper marketing, influencer campaigns, and retail activations, helping consumers discover “little moments of joy” throughout the festive period.
The limited-edition flavours will be available across all major retail channels, including supermarkets and convenience stores.
By blending nostalgic holiday flavours with bold innovation, PepsiCo is positioning its Christmas crisp range as a category disruptor, inviting consumers to rethink what festive snacking can look and taste like.
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