SuperYou launches Protein Wafer Minis to redefine guilt-free snacking
Each 20g mini wafer pack contains 5g of yeast-fermented protein, contains under 100 calories, and is made with wholesome ingredients like atta (whole wheat) and jowar (sorghum).
INDIA – SuperYou, the protein-focused snacking brand co-founded by Bollywood star Ranveer Singh and entrepreneur Nikunj Biyani, has unveiled SuperYou Protein Wafer Minis, a bite-sized version of its popular protein wafers.
These bite-sized treats are a compact evolution of the brand’s popular protein wafers, designed to deliver indulgence, nutrition, and convenience in one pocket-sized format.
Each 20g mini wafer pack contains 5g of yeast-fermented protein, contains under 100 calories, and is made with wholesome ingredients like atta (whole wheat) and jowar (sorghum).
Free from added sugar, palm oil, and artificial preservatives, the Minis are positioned as a more innovative alternative to traditional chocolates, ideal for mindful snacking moments at work, on the go, or during travel.
Available in three bold flavors: Mango, Cookies & Cream, and Choco Hazelnut, the Minis cater to India’s growing appetite for functional snacks that don’t compromise on taste.
The launch reflects SuperYou’s mission to make protein exciting and accessible, especially in a market where snacking is deeply embedded in daily culture.
“Protein doesn’t have to be boring,” said co-founder Nikunj Biyani.
“Our protein wafers became a go-to snack, and with Minis, we’re taking that idea further, bringing indulgence, health, and convenience together in one joyful bite.”
Ranveer Singh added, “Who doesn’t love a crunchy, chocolatey wafer? Now imagine that with a protein hit, in a smaller format. This launch opens a new snacking moment for everyone.”
SuperYou Protein Wafer Minis are now available on the brand’s website and through major delivery platforms, including Amazon, Flipkart, Blinkit, Instamart, and Zepto, as well as select modern and general trade stores across India’s top ten cities.
The launch is part of SuperYou’s broader strategy to disrupt India’s ₹42,000 crore (US$473.13) snacking market, which is rapidly shifting toward healthier, protein-rich formats.
The Minis also reinforce SuperYou’s commitment to clean-label innovation, utilising maltitol as a nature-identical sweetener and containing no soy or nuts (except for natural traces, depending on the flavor).
While not vegan or gluten-free, the product is crafted to meet the needs of a wide range of health-conscious consumers.
With this launch, SuperYou continues to build its portfolio of better-for-you snacks, proving that big nutrition can come in small, delicious packages.
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