Global pasta market size to reach US$100B by 2032

GLOBAL – The global pasta market size was valued at US$68.35 billion in 2023 and is projected to grow from US$71.42 billion in 2024 to US$100.24 billion by 2032, exhibiting a CAGR of 5.47% during the forecast period of 2024-2032, according to a report released by Fortune Business Insights. 

The rising adoption of Western food habits, along with a demand for healthy and convenient ready-to-cook food options, is contributing to the growth of the pasta market.

As more people lead hectic lifestyles, especially in countries like Japan with a rising number of solo residents, the demand for ready-to-eat food products has increased.

In the United States, the pasta industry is projected to see significant growth, reaching an estimated value of US$12.96 billion by 2032. This growth is driven by an increased demand for convenient food products. Europe currently dominates the pasta market, holding a market share of 29.54% in 2023.

Data from Unione Italiana Food and the ICE Agency indicates that the consumption of pasta products rose during the lockdown in Italy, Germany, France, and the U.S, resulting in these major exporting countries experiencing a 30% increase in demand for ready-to-cook products.

The pasta market is segmented based on product type into dried, chilled, and canned pasta. Dried pasta is the most consumed type, accounting for 82% of preferences, due to its variety of shapes, long shelf life, and better sauce absorption compared to other forms.

Europe is expected to maintain its position as the largest market for pasta throughout the forecast period, as pasta has long been a staple in traditional meals, particularly in Italy and Greece.

In North America, the demand for pasta products has risen significantly, while the Asia-Pacific region is anticipated to exhibit the fastest growth during the forecast period.

Brazil ranks among the largest producers of pasta, following the U.S. and Italy, but its per capita consumption remains lower compared to European and North American countries. However, demand in Brazil is gradually increasing.

In the Middle East and Africa, the demand for ready-to-cook products is being driven by the growing adoption of Western food culture. Turkey is a key manufacturer and exporter of pasta, supplying countries such as Japan, Iraq, and Ghana.

The report highlights several leading pasta producers, including: Barilla G. e R. F.lli S.p.A. (Italy), Ebro Foods, S.A. (Spain), Campbell Soup Company (U.S.), TreeHouse Foods, Inc. (U.S.), Unilever (U.K.), The Kraft Heinz Company (U.S.), Borges International Group (Spain), Nestlé (Switzerland), F.lli De Cecco di Filippo S.p.A. (Italy), and Armanino Foods of Distinction (U.S.).

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