The deal marks a significant expansion for the Spanish frozen dough giant into the competitive North American foodservice market, though the financial terms of the transaction were not disclosed.
Cerealto has announced a planned investment of €75 million (US$87.07 M) in 2026, earmarked for new industrial projects and capacity increases in Spain and the United States to reinforce competitiveness in strategic markets.
The collaboration also supports PepsiCo’s broader ambition to implement regenerative, restorative, or protective practices across 10 million acres globally by 2030, and to reduce Scope 3 forest, land, and agriculture greenhouse gas emissions by 30% against a 2022 baseline by 2030.
The opening represents a major investment in the region, aimed at shortening distances between production and key markets while bolstering the company’s technical capabilities.
The company steps up product development and system upgrades to meet global storage needs.