The acquisition is expected to significantly boost the company’s production capacity and brand portfolio in the competitive bakery sector.
The acquisition will allow Bridor, a subsidiary of the France-based Le Duff Group, to integrate Panamar’s industrial baking capabilities and distribution network across Spain and other European markets.
The concept reimagines the classic Spanish tortilla (omelet) by incorporating Lay’s chips as a signature ingredient across menu items and offers the tortilla by the slice (pincho), sandwich, or whole tortilla, with customizable toppings such as Mallorquina (spicy sausage, brie, honey) and Marinera (anchovies and Lay’s).
According to the company’s latest annual report, the 50% increase over the previous year reflects the success of the company’s strategic reorganization and a more favorable global agricultural climate.
The new formula combines 95% wheat and 5% pea protein.