The appointment comes as Lesaffre continues to expand its research investments to address growing global demand for sustainable ingredients, healthier food solutions, and innovative microbial technologies.
The agreement gives MANE exclusive global rights to produce and sell ViaLeaf Reb M for the food and beverage industry.
The acquisition forms part of ARYZTA’s strategy to reinforce its presence in key European markets and improve access to premium frozen bakery products for customers in France.
This project will support the development of industrial capacity dedicated to this strategic innovation for the Nutella brand by installing a production line unique in Europe.
The leadership transition comes at a time when the European baking sector is navigating major shifts related to sustainability, food innovation, supply chain resilience, and changing consumer expectations.