New Technologies & Innovations

The launch capitalises on seasonal wellness resolutions, mirroring successes like Rich Tea The Light One, as pladis navigates HFSS restrictions through reformulation mastery.

The collaboration brings together Siemens’ Industrial AI expertise and comprehensive digital twin technology with NVIDIA’s AI and visualization expertise to set a new standard for the industry.

The move underscores the company’s ambition to expand its footprint beyond traditional categories and meet the rising demand for wholesome, protein-rich, and convenient snack options.

The launch supports Catalina’s mission to redefine better-for-you options amid New Year’s resolution trends, positioning protein cereals as versatile snacks for mid-morning boosts or post-workout fuel.

The rollout marks the company’s entry into the fast-growing functional snacking category.