Baking & Snacks – WORLD NEWS

The transaction will see Graze integrated into the Candy Kittens Group, further consolidating the UK snacking market.

This deal underscores consolidation in the better-for-you snacking space, where international players seek established brands to fuel expansion.

The partnership sets the stage for Laurieri to become a global ambassador of Italian baked goods while advancing sustainability goals.

This evolution signals stronger clean-label positioning in a competitive snack market, where consumers prioritize non-GMO, low-fat options with premium oils.

These efforts contribute to environmental benefits that simultaneously reduce costs and improve farm sustainability.