This launch taps into the booming hemp-derived market legalized under the 2018 Farm Bill.
This expansion taps into the growing retail demand for premium branded bakery products that combine restaurant-quality taste with the convenience of home preparation.
The transaction will see Graze integrated into the Candy Kittens Group, further consolidating the UK snacking market.
This deal underscores consolidation in the better-for-you snacking space, where international players seek established brands to fuel expansion.
The partnership sets the stage for Laurieri to become a global ambassador of Italian baked goods while advancing sustainability goals.