Baking & Snacks – NEW TECHNOLOGIES & INNOVATIONS

The new product is part of a four item lineup that also includes Maple Biscuits and Raspberry and Apple Fruit Rolls, designed to broaden Pillsbury’s refrigerated dough offerings and appeal to younger consumers seeking bolder taste experiences.

The launch comes as demand for spicy foods continues to rise across Europe, with consumers increasingly embracing sweet-and-heat flavor combinations and gourmet burger trends.

The new Subway Italian Herbs & Cheese Flavoured Lay’s® chips aim to replicate the distinctive blend of herbs, cheese, and savoury seasoning that has made the sandwich bread a long-standing customer favourite across Subway restaurants in Canada.

Together, these launches highlight how major British food brands are reimagining traditional products to balance heritage with modern consumption trends.

The launch forms part of Nestlé Toll House’s ongoing efforts to refresh its baking portfolio while maintaining its focus on the chocolate chip cookie category.