Baking & Snacks – NEW TECHNOLOGIES & INNOVATIONS

The launch reflects the bakery-café chain’s ongoing strategy of introducing innovative seasonal offerings that enhance customer engagement while showcasing the brand’s signature blend of French-inspired baking and contemporary culinary trends.

The new product appears in the snack cake aisle at favorite retailers, packaged in boxes containing 12 individually wrapped twin-packs, and represents the brand’s inaugural venture into coffee-flavored snacks.

The move is part of a broader industry shift toward greater ingredient disclosure as health-conscious consumers increasingly scrutinize packaged foods.

The initiative aims to address a growing challenge facing independent and regional bakeries: attracting customers through digital channels and turning website visitors into paying customers.

The launch includes specially designed England and Scotland cupcake packs, created in partnership with the English Football Association (FA) and the Scottish Football Association (SFA), and is aimed at capitalizing on growing excitement surrounding the international football tournament.