The new product transforms from a soft, fresh pull-apart into a warm, crispy bakery snack in four minutes when prepared as directed.
The updated packaging retains the same soft, egg-free recipe that has made the muffins a favourite among local households, while offering shoppers more units per pack.
The ingredient, Verdad Essence WH150, provides formulators with a natural preservation solution that helps maintain product freshness while supporting taste and texture.
The new frozen products are the first ready-to-bake croissants introduced under the Grands! platform and are joining Pillsbury’s permanent product lineup.
Sourdough continues to be one of the fastest-growing trends in the bakery aisle, driven by consumers’ appetite for artisan style-quality products.