Baking & Snacks – NEW TECHNOLOGIES & INNOVATIONS

Kynd Dough is set to launch in retail this June, targeting the growing demand for high-performing, convenience-led bakery products.

The strategic overhaul directly targets changing consumer demographics that favor extreme ingredient transparency and clean-label dietary staples.

The new product blends the rich flavors of Middle Eastern kunafa desserts with pistachio crème filling, offering consumers a fusion-style snacking experience in a convenient croissant format.

Each cake features sweet flavor swirls, a distinctive layered texture, and a generous finish of whole sesame seeds and hand-selected nuts.

The limited-edition cookies are scheduled to hit digital retail shelves on June 1, followed by a wide brick-and-mortar retail rollout on June 8 across more than 80 countries worldwide.