Pillsbury debuts hot honey biscuits
The new product is part of a four item lineup that also includes Maple Biscuits and Raspberry and Apple Fruit Rolls, designed to broaden Pillsbury’s refrigerated dough offerings and appeal to younger consumers seeking bolder taste experiences.
USA – General Mills’ Pillsbury brand has entered the sweet-heat segment with the launch of the first-ever Pillsbury Grands!™ Poppin’ Flavor Mike’s Hot Honey® Biscuits, part of a broader new lineup that also includes Maple Biscuits and two fruit roll varieties: Raspberry and Apple, rolling out nationwide ahead of summer.
The launch taps into rising demand among Gen Z and Millennial consumers for more intense and adventurous taste experiences, with the new range drawing on two of the season’s most prominent food trends: sweet-heat and fruit-inspired bakery favourites.
The Hot Honey Biscuits are made in collaboration with Mike’s Hot Honey, one of the fastest-growing condiment brands in the United States.
The partnership leans into the continued popularity of hot honey as a flavour combination, with Mike’s Hot Honey reporting more than 63.7% growth in product sales over the past year.
The biscuits bring the brand’s signature chilli-infused honey into the refrigerated baking aisle for the first time, offering consumers a ready-to-bake format for home use.
Mike Kurtz, founder of Mike’s Hot Honey, said the collaboration had been a long time coming.
“We’ve been waiting for the moment to bring the sweet-heat of Mike’s Hot Honey to the baking aisle. A warm, buttery biscuit with Mike’s Hot Honey is a truly delicious pairing, and we are really excited to bring this flavour to Pillsbury fans. These biscuits are the perfect complement to any meal or snacking occasion,” he said.
The introduction forms part of Pillsbury’s broader strategy to refresh its core biscuit platform with bolder, trend-led flavour profiles that appeal to a younger consumer base increasingly seeking more from everyday staples.
Each biscuit delivers 180 calories, 3 grams of protein, and 7 grams of total fat, maintaining the exact structural integrity and flaky layers that consumers expect from the standard Grands! line.
The Grands! Poppin’ Flavor lineup is now available nationwide across the United States. The new items are currently rolling out across major global and regional retailers, including Walmart, Target, and regional grocery chains.
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