The deal, confirmed in May 2026, transfers ownership of the brand and its St Johns bakery to GWF, which will integrate Abe’s into its existing bakery portfolio that includes Tip Top and Abbotts Bakery.
With the acquisition, OV UK strengthens their position within the sweet inclusions category and supports the further development of manufacturing capabilities in the UK market.
The groundbreaking ceremony marks the start of a new production hall that will significantly increase output capacity at the Belgian site, which already serves as the company’s primary Biscoff manufacturing hub for Europe.
The newly launched venue combines a sit-down café offering freshly prepared meals and pastries with a retail section stocked with the bakery’s signature frozen products, biscuits, and pantry essentials, creating a one-stop destination for customers looking to enjoy or recreate traditional Dutch flavours at home.
One agreement will see its products served onboard British Airways flights, while the other covers the supply of private-label shortbread products to the UK market.