The additional seed funding will accelerate product distribution and marketing efforts, helping the company expand to a broader retail audience while investing in product innovation.
This pioneering initiative aims to accelerate regenerative agriculture across 30,000 acres with a US$1 million investment over three years.
Under the agreement, AMG will leverage their deep retail connections and expertise to enhance brand distribution and awareness, working directly with retailers to promote Eshbal’s range.
The fund’s involvement reflects its confidence in Doughlicious’ forward-thinking approach that resonates with modern consumers and reshapes traditional categories.
The partnership aims to accelerate growth and expand both companies’ market reach across North America while enhancing their capabilities in high-growth snack categories.