Baking & Snacks – INVESTMENTS, FUNDING & M&A

This deal underscores consolidation in the better-for-you snacking space, where international players seek established brands to fuel expansion.

The partnership sets the stage for Laurieri to become a global ambassador of Italian baked goods while advancing sustainability goals.

The new investment will include the installation of a dedicated production line for Lubisie biscuits, alongside a second production line for Milka biscuits.  

This acquisition adds a vibrant brand that expands Hershey’s reach into new snacking occasions and younger demographics seeking tasty but mindful treats.

The production line supports the company’s goal of meeting growing customer demand both domestically and internationally.