Baking & Snacks – INVESTMENTS, FUNDING & M&A

The new frozen products are the first ready-to-bake croissants introduced under the Grands! platform and are joining Pillsbury’s permanent product lineup.

The addition of Fantasy Baking further expands Sweetmore Bakeries’ scale, strengthens its position in the key cookie and baked bar categories, and advances its long-term strategy of building a coast-to-coast network for premium sweet baked goods.

The company said biscuits rolled off the rehabilitated production line during a technical trial run, although further testing and rehabilitation are required before the products return to the market.

The opening aligns with surging consumer demand across North American retail channels for convenient, high-protein snacks and specialized nutrition products with clean-label credentials.

The facility is designed to support growing demand for bakery products in Western Australia while bringing production closer to major customers.