Baking & Snacks – INVESTMENTS, FUNDING & M&A

The acquisition brings together Brace’s regional heritage and brand recognition with BPO’s growing experience of investing in British food businesses, including its recent acquisition of Roberts Bakery in 2025.

The landmark decision clears the path for ABF, which owns the Kingsmill brand, to finalize its acquisition of Hovis from the private equity firm Endless LLP.

The investment is aimed at expanding manufacturing capacity, improving supply chain efficiency, and supporting the growing demand for its speciality ingredient solutions across the food and beverage industry.

The new flavours combine nostalgic favourites with contemporary taste profiles, designed to broaden the range’s appeal among younger consumers while maintaining relevance with existing shoppers.

The move marks the entry of the iconic Oxford-born bakery brand into one of the world’s fastest-growing premium food and beverage markets, with plans to establish up to 10 outlets during the current fiscal year.