Baking & Snacks – INVESTMENTS, FUNDING & M&A

Under the deal, East Coast Bakehouse will become a standalone subsidiary of Bisca’s international business.

This strategic move is designed to accelerate Finsbury’s expansion into the high-growth “better-for-you” snacking segment while significantly enhancing its direct-to-consumer (DTC) capabilities and digital reach.

The plants include a large-scale breakfast cereals extrusion plant, a biscuit manufacturing line, and a pasta facility.

The investment aims to strengthen the company’s operational capacity and long-term growth strategy in the country.

The debut of the Lay’s Potato Restaurant in Shanghai goes beyond celebrating the intrinsic value of the ingredient; it redefines the entire experience around the “farm-to-table” concept.