The strategic transaction expands Commercial Bakeries’ manufacturing portfolio and strengthens its market footprint across the continent’s rapidly growing specialty, organic, and better-for-you cracker sectors.
The clearance comes more than a year and a half after Vandemoortele agreed to acquire Délifrance, creating one of Europe’s largest frozen bakery groups.
The flour is positioned around affordable choice, dependable baking performance, and versatility across applications, including the popular Northern Nigerian flatbread, conventional bread, and other baked goods.
The company says 97% of its white bread, baked items, bagels and English muffins now contain at least 2 grams of dietary fiber per 100 grams of product.
The cookies extend Ghirardelli’s push into baked goods beyond chocolate.