Baking & Snacks

The appointment comes as Eshbal continues to strengthen its position in the rapidly growing better-for-you food market through product innovation, acquisitions, and expanded commercial operations.

The latest addition joins the company’s growing lineup at Costco, targeting shoppers seeking convenient breakfast options made with recognizable ingredients instead of the preservatives and additives commonly associated with traditional drive-thru meals.

The strategic purchase will accelerate the company’s expansion across the Southeast and will bring Biscuit Belly to over 60 units by the end of 2028.

The financial results highlight modest sales growth in the final quarter, continued pressure on annual performance, and a strategic reset under new President and Chief Executive Officer John Brase.

The deal adds new production capacity and strengthens Starco’s position in powdered foods, baking mixes, nutritional products, and private label manufacturing.