Baking & Snacks

The launch includes specially designed England and Scotland cupcake packs, created in partnership with the English Football Association (FA) and the Scottish Football Association (SFA), and is aimed at capitalizing on growing excitement surrounding the international football tournament.

Kynd Dough is set to launch in retail this June, targeting the growing demand for high-performing, convenience-led bakery products.

The strategic overhaul directly targets changing consumer demographics that favor extreme ingredient transparency and clean-label dietary staples.

The new product blends the rich flavors of Middle Eastern kunafa desserts with pistachio crème filling, offering consumers a fusion-style snacking experience in a convenient croissant format.

Each cake features sweet flavor swirls, a distinctive layered texture, and a generous finish of whole sesame seeds and hand-selected nuts.