Baking & Snacks

The leadership change reflects Hershey’s continued investment in supply chain innovation as the company seeks to maintain its competitive position in the global snacking and confectionery market.

The move is part of a broader industry shift toward greater ingredient disclosure as health-conscious consumers increasingly scrutinize packaged foods.

The initiative aims to address a growing challenge facing independent and regional bakeries: attracting customers through digital channels and turning website visitors into paying customers.

The new facility, part of KPM Analytics’ Rheology Center, enables visitors to align their baking test results with objective analytical data from KPM technologies, bridging the gap between laboratory measurements and practical baking outcomes.

The initiative is designed to increase product accessibility, strengthen consumer engagement, and expand the company’s distribution footprint throughout the United States and Canada.