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The initiative is part of the company’s broader strategy to highlight the nutritional benefits of cereal and respond to growing consumer demand for healthier, more functional food options.

The initiative aims to address a growing challenge facing independent and regional bakeries: attracting customers through digital channels and turning website visitors into paying customers.

The new product, Love Crunch Organic Dubai Chocolate Granola, draws inspiration from the globally popular dessert sensation, combining rich chocolate flavours with pistachios and a crispy texture, translating the trend into a breakfast-friendly offering for health-conscious consumers.

The new facility, part of KPM Analytics’ Rheology Center, enables visitors to align their baking test results with objective analytical data from KPM technologies, bridging the gap between laboratory measurements and practical baking outcomes.

The agreements will support soybean, corn and barley supplies to China while strengthening trade links between major producing and consuming markets.