The company aims to boost instant noodle sales domestically while using Turkey as a springboard to expand into Central Asia, the Middle East, and North Africa.
As part of the deal, Murad Al-Katib, President and CEO of AGT Foods, has joined Chickapea’s Board of Directors.
Each 85-gram serving delivers 18 grams of protein and 10 grams of fibre, which is significantly higher than conventional pasta varieties.
Together, the companies bring 28 manufacturing plants and a workforce of 5,000 employees under the Windoria banner, offering vertically integrated supply chains and global scale across North America, Europe, and the U.K.
The Costco-exclusive club pack includes four 16-oz boxes, two Fusilli and two Curly Mac, retailing at US$10.99.