Pasta & Noodles

CG Foods plans to introduce its signature Wai Wai noodles, known for their unique pre-cooked and ready-to-eat format, into key markets across the UAE, Saudi Arabia, and select European countries.

The launch is part of Nissin’s ongoing strategy to innovate within the instant noodle category while tapping into cultural moments.

Each dish is ready to serve in just 6 to 7 minutes, offering a convenient solution for busy households craving restaurant-quality Italian cuisine.

Hosted by the Turkish Pasta Manufacturers Association (TMSD), the event will spotlight pasta’s enduring role as both a cultural symbol and a forward-looking food

The company aims to boost instant noodle sales domestically while using Turkey as a springboard to expand into Central Asia, the Middle East, and North Africa.